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BI & Analytics Product Analytics

Mixpanel

Event-based product analytics focused on funnels, retention, and cohort analysis.

Mixpanel is a hosted product analytics tool used by product and growth teams to track user events, build funnels, measure retention, and run cohort analyses. It is priced primarily per monthly tracked user, with a free tier that covers small projects. Mixpanel offers SDKs for web, mobile, and server platforms, supports warehouse-based ingestion via its data pipelines, and provides experimentation and notification features. It is often compared to Amplitude and Heap for product teams who want a polished hosted analytics experience.

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