Amplitude

Amplitude is a product analytics platform aimed at mid-market and enterprise product organisations. It provides event tracking, funnels, retention, behavioural cohorts, journeys, and an experimentation suite, with strong governance features around event taxonomy and data quality. Amplitude prices per monthly tracked user with sales-led enterprise tiers, and a free starter plan exists for small teams. It integrates with most CDPs and warehouses, and is frequently chosen by teams that have outgrown lighter-weight analytics tools and want stronger data modelling.